A report built for Mr. Rooter® Plumbing
Every number below is about Mr. Rooter® Plumbing locations and their own cities. Each location is independently owned and operated.
Prepared by SwarmSystem, November 12, 2026
We checked 8 Texas cities. AI named a Mr. Rooter® Plumbing location in 11 of 32 answers.
We asked ChatGPT, Google AI Mode, Gemini and Claude for the best plumbing company in each city. Each location we checked is independently owned and operated. We have a dollar figure for 1 of the 8 so far.
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A word from Justin
Who AI names in each city we checked
We asked for the best plumbing company in each city we checked. 32 answers came back. Mr. Rooter® Plumbing was named in 11 of them. Checked November 12, 2026.
Claude named Garcia Plumbing first in Ennis.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
Claude named 
Frank's Repair Plumbing Inc first in Amarillo.
Not measured yet, so it is left out of the total rather than guessed.
ChatGPT named bluedragonplumbing.com first in Austin. Claude named Radiant Plumbing & Air Conditioning first in Austin.
Missed calls here cost about $30,250 to $66,000 a month. Our Siri Score model's estimate for this Google listing.
ChatGPT named 
portersplumbingtx.com first in Beaumont. Claude named Republic Pipeworks first in Beaumont.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
Claude named Mr. Rooter Plumbing of Brownsville first in Brownsville.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
ChatGPT named timmsplumbing.com first in Rockport. Claude named Lloyd's Plumbing first in Rockport.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
ChatGPT named 
wedgeworthplumbing.com first in Houston. Claude named John Moore Services first in Houston.
This listing has no finished Siri Score scan yet, so its dollar amount is not counted in the total.
What missed calls cost the 1 of 8 locations we have measured
$30,250 to $66,000 a month
1 of the 19 Texas Google listings we found, each independently owned and operated. Each measured location has its own Siri Score scan, shown on its row above. Our model's estimate, not numbers from any location's books.
Show the math
Austin 55 × $550 = $30,250 up to 120 × $550 = $66,000.
Where the call counts come from: our model estimates how many people in each city search for this kind of help each month. Our scan's score for the website and Google listing sets how many of them the model expects to call someone else. The average job is the model's estimate of local prices for the trade's main jobs.
How we checked
ChatGPT, Google AI Mode and Gemini: each question asked once on each platform, US. Named = the answer mentions mrrooter.com. Checked November 12, 2026.
Claude: web search on (up to 3 searches per ask), US location, one ask per prompt. Named = the company name (mr. rooter® plumbing | mrrooter) appears in the answer.
Locations: mrrooter.com, its own site, read November 12, 2026.
How many homeowners find mrrooter.com on Google without ads
These are homeowners who find mrrooter.com in the regular Google results, without ads and not through an AI assistant's answer.
estimated visits a month from Google, October 2026
came from people who typed the brand name
searches you rank for in total
This number is for mrrooter.com, the brand's shared site. It covers every location that uses it, not one city.
Source: search data for mrrooter.com, US, data as of October 15, 2026, pulled November 4, 2026. 55,755 of 154,385 estimated visits came from people who typed the name. These are outside estimates, not your own analytics.
The cost that never makes the report
Every city fights for its own calls. When the phone goes quiet in one of them, somebody stays late working out why.
Every homeowner who hears another name never hears yours.
One system that gets you found and makes the phone ring.
You saw the found part above. Here is the rest.
Websites built on what's working
Your own traffic shows what brings calls. We build more of that.
Our system reads your traffic, tracks which pages bring in calls, and plans more of what works.
Our people shape and check every page, and AI helps us ship and run them.
Everything we publish is the highest quality and built for Google, Maps and AI answers (SEO, AEO and GEO). We build it so you come up first, however a homeowner searches.
- Read your traffic
- Build what's working
- Track the calls
One brand, every location
Every location in one view.
Franchise OS can run your brand's website, with a page for every location.
The brand console lets you approve, lock or roll back any location's changes.
It also shows every location in one view.
It runs today as a working demo.
Numbers from clients we've worked with
An event and wedding rental company with showrooms on the East Coast
$56,906,185
in quote requests through the company's website while we ran its search and Google Ads
Read the case study
A local pest control company in South Texas
791
calls from Google and search in eight months: 698 taps on Call on the company's Google listing, plus 93 tracked calls from search to its website
Read the case study
A 6-location escape room brand in the western US
$366,462
in online bookings from Google search in 2025
Read the case study
A local party and event rental company in Southern California
4,666
quotes started by people who found the company on search
Read the case study
One thing, done for ten years.
Justin Day has spent ten years getting local businesses found, and his work has generated over $100 million for clients. He doesn't try to do everything. He goes deep on this one thing and stays close to where it changes first: masterminds, stages and the owners he works with. He's one of the few who tracks it to booked jobs.
Watch his TEDx talk, Will AI Take Over the World? Nearly 1.3 million views. TEDxSouthlake, 9 minutes.
Owners we've worked with, in their own words
Click any one to watch with sound.
Common questions
Straight answers to what owners ask us first.
Why would AI skip a brand homeowners already know?
AI does not count trucks or locations. It reads pages, profiles and reviews that tie a name to a service and a city.
Do you need a separate website for each location?
No. One site, with a real page for each city you serve, under your name.
How long before AI starts naming us?
Ninety days is realistic for the first moves. Give it six months to judge real traction. Anyone promising two weeks is counting something that is not money.
What happens if we stop?
What we build stays with the brand and its locations, and keeps working.
Book a call with Justin
Thirty minutes could put you ahead while AI is still deciding who to name. Justin walks you through every answer and what it takes to get named.
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What clients say about working with Justin.
Every written review, word for word, from the Google profile of Day by Day Digital, the company behind SwarmSystem.